Founder Stories
The Élaument Edit

A Founder Story
The 8 words brands use to trick you
These words are legal on any bottle in Australia. Almost none of them have to mean anything.
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Check Your Skincare for This Ingredient
Your skincare products are mostly water. That one word at the top of the label decides what else has to go in...

Why women are making these 7 changes to combat barrier damage
The tightness, the redness, the flare from nowhere. Seven small changes settle it, and a few will surprise you.

My Hashimoto's diagnosis turned out to be the best skincare teacher I ever had.
Belle's Hashimoto's diagnosis changed how she thinks about what goes on her skin. The story behind Élaument, and the two-step routine it...

We decided to have kids, so I knew my skincare had to change.
Bronte's story, and the two things we ended up making.